February 16, 2006

Ft Lauderdale: Day One

You never really know if you are shooting what the client wants. Sometimes they are looking over your shoulder and sometimes they leave you to your own devices. Such is the case with my Coyote Ugly shoots. I'm on my own from the moment they agree to hire me.

Today I spent the entire day in Ft Lauderdale's store; the newest of the bad-ass bunch. Technically, I stuggled with the amount of daylight pounding through the windows. Becasue I shoot with hot lights most of the time, that's an issue. Sometimes color temperature can be your enemy.

Anyway, we're talking about clients. Because I was raised to be "customer-focused," I am always curious how my work is going to be received. In the case of Coyote Ugly, of course, Lil has the final say. But in the moment, my utmost concern is the Coyote in front of me.

This evening, after a full day of shooting, I was sharing some of the images with the staff before they went on the clock. One woman "has been modeling since she was eight years old" was curious to see her photos. I let her scan the thumbnails in iPhoto and went off to do something else. When I returned she paid me a lovely compliment by saying, "normally when I look at contact sheets I see struggle to find a shot I like, with yours I've found like thirty." That makes me feel great. While they haven't passed by corporate, it's gratifying to know my subject is happy.

Just for the record, the Coyote pictured isn't the one quoted and I spent a beautiful 78 degree sunny day in a bar.

Take pictures, forget sunscreen.

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